Tend adds alignment therapy to its service offerings

The tech-driven dental company will now offer clear aligners at 21 sites

NEW YORK, May 11, 2022 /PRNewswire/ — Tend, the first dentist people are looking forward to, today announced the launch of aligner therapy across all of its 21 locations in four markets, New York, Boston, Atlantaand washington d.c..

In addition to a strong suite of services including preventative care, restorative care, emergency care, cosmetic and oral surgery services, Tend will now offer a second orthodontic solution with aligner therapy. The clear aligners will complement Tend’s current orthodontic offering, Breezy Braces® powered by InBrace, which has quickly become one of the company’s most popular services.

“Since launching our orthodontic program with Breezy Braces, we’ve helped thousands of our members straighten their smiles. But we’ve also heard their feedback that they want more options,” said Doug Hudson, co-founder and CEO of Tend. “By adding aligners to our service offerings, we’re giving them another convenient way to straighten their teeth, in the comfort of a dental studio they know and trust.”

At Tend, members can add orthodontics to their treatment in any studio under the care of clinicians they already trust, without the need to visit a specialist.

“Our providers are already invested in our members’ holistic oral care journeys and are excited to now be able to offer aligner therapy. We are confident that our members will also appreciate the convenience of this approach under one roof,” said added Tend’s chief dentist, Dr. Chris Salierno.

At the price of $5,000 with options to use dental insurance or fund through Affirm for as little as $99/month, aligner therapy at Tend will include all the benefits of the member experience that tens of thousands of patients have come to love since the company launched in 2019 – including beautiful, modern studios, transparent booking and advanced technology.

About the trend
Tend is the first dentist people are looking forward to. Launched in October 2019, Tend was created to set a new standard in oral health by providing dentistry the way it should be – hassle-free, personalized and simple, with an emphasis on patient happiness – all in one quiet, inviting and thoughtfully designed space. Founding CEO Doug Hudson is supported by over 600 talented team members in New York City, Nashville, washington d.c.., Boston and Atlanta. In addition to operating 21 studios along the East Coast, Tend also offers a suite of dentist-designed consumer products to extend its mission into members’ daily lives. For more information, visit hellotend.com or download the Tend Dental app, available on all iOS and Android devices.


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