Sports app and women’s fundraising firm win Alabama Launchpad

Two startups have won combined funding of $75,000 in the latest edition of Alabama Launchpad from the Economic Development Partnership of Alabama.

Launchpad allows entrepreneurs to present their business concepts to professionals and obtain financing to carry out their concept or develop their vision. Over 15 years, the competition has funded 104 Alabama startups with $5.7 million. These companies are now valued at over $400 million and employ over 850 people.

Sports app ProU Sports won the concept phase prize of $25,000 and women’s financial community The Wealth Edit won the start-up phase prize of $50,000.

ProU Sports is a mobile app that helps college sports fans follow their favorite players as they enter their professional sports careers. After launching the app in March, they now have over 3,000 users who interact with data, social media content and more from current NFL players. The company plans to use the money to hire a part-time employee.

The Wealth Edit is a membership-based online community that educates women on how to develop a modern skill set for their personal finances. Co-founders Lauren Pearson and Emily Lassiter use their successful careers in wealth management to educate women about financial literacy.

“Alabama Launchpad exceeded all expectations,” Pearson said. “Not only did we get to meet some amazing advisors we would never have met otherwise, but we also got to see The Wealth Edit from a new perspective that will allow us to extend our mission beyond our imagination. We are so grateful.

The EDPA is a private, nonprofit organization that supports recruitment and business expansion efforts in Alabama and promotes innovative and emerging startups through its Alabama Launchpad program.

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