The executives of a major financial firm have devised an ingenious way to beat today’s fierce competition for talent, Page Six has learned: get celebrities to hire instead of them.
We’re told Liquidity Group, a billion-dollar fund, has splashed the cash on celebrity messaging site Cameo, inviting a host of stars to cheer on the company’s favorite contestants to take a job there. use.
In one video, “Newman” from “Seinfeld,” Apple co-founder Steve Wozniak, “Vito” from “The Sopranos” and “Tiger King’s” Carole Baskin all — addressing the potential hire by their first names and calling them, say, the “top due diligence analyst” in their hometown, implores them to join the firm.
Another custom clip features Kevin from “The Office”, Stewy from “Succession” and Kermit the Frog.
Apparently, the links appear as a surprise in the prodigy inbox.
Given that Baskin’s Cameo posts start at $250, Brian Baumgartner (aka “Kevin”) at $195, Wayne Knight (aka “Newman”) at $330, and Google founder Wozniak at $600, that’s a lot. more expensive than a letter of offer from the Human Resources Departments.
But an industry insider tells us it’s a tough market for quality hires right now, fueled in part by the work-from-home culture that allows companies to seek talent further afield and that allows all kinds of packages.
“People are looking for more than just a good salary,” they said, “They’re also looking for who will let them work from home indefinitely and a range of other new benefits.”
It looks like Liquidity is hoping the celebrity program will give them a competitive edge.