Elders Welcomes 1st National Director of Growth and Asset Finance

Elders Home and Commercial Finance, the independent brokerage arm aligned with the Elders Ltd property network, has welcomed former Liberty BDM Sam Jolley to its team as it prepares for “a huge phase of growth”.

Mr Jolley, who took up his new role on July 18, was previously business development manager for South Australia/Northern Territory at non-bank lender Liberty Financial, covering both asset finance and lending residential.

He has over 17 years of experience in the automotive, asset finance and trade industries, having previously worked at BMW, AP Eagers Ltd and Wayne Phillis Automotive.

In his new role, Mr. Jolley is now responsible for growing Elders’ national broker network, building existing relationships with brokers and business partners and entrenching the group’s diversification into finance. of assets and equipment.

The new national director of asset growth and finance is based in South Australia and reports to Debbie Ettridge, head of Elders Home and Commercial Finance (formerly known as Elders Home Loans).

Ms Ettridge commented, “Sam is the perfect addition to help the Elders’ brokerage network and we have created a hybrid role to complement Sam’s expertise.

“He brings with him over 17 years in automotive and commercial finance and has extensive knowledge and experience working with lenders and business partners and will help support our growth.”

According to Elders, this growth will come from both recruitment and acquisitions, with the aim of being “recognized as the premier network of regional and metropolitan financial brokers across Australia aligned with Elders’ 400+ estate agencies”. .

It has set itself the ambition of tripling the number of brokers in its network (to exceed 100 brokers) within two years.

Speaking to The Adviser about his new role and responsibilities, Mr Jolley said: “I am committed to growing our network of brokers in all parts of Australia and supporting our new and existing in the growth of their business and, in turn, to help their customers.

“For our existing network, we seek to expand our range of client offerings by enabling our brokers to provide current market offerings consistent with best practice and exceptional service.

“Asset and equipment finance is part of our offering and diversification is one of our brokers’ overall growth strategies, including auto finance and personal loans.

“We find that our brokers achieve great results when diversification is included in their overall growth strategy, and asset and trade finance is just one of those strategies.

“I’m here to support our brokers and help them navigate this process,” noting that “the more products a broker can offer, the more likely they are to retain existing customers and open up new opportunities.”

The new director of growth and asset finance added that he also hoped to attract new brokers to Elders Home and Commercial Finance, saying the group would be “selective in who [they] want to represent the Elders”.

Mr Jolley concluded: “My goal is for Elders Home and Commercial to be a one stop shop with a range of loan needs for our customers. It starts with diversifying our brokers into different sectors or markets to help them provide their clients with a wider range of solutions, which also enables them to future-proof their businesses.

“Elders has been the name Australians have known and trusted for over 180 years and we want that relationship to continue in the residential and commercial finance market.

“Our value proposition is exciting, and my role signifies this growth by being a dedicated support to our broker network.”

The appointment of a new head of asset growth and finance comes nearly 12 months after Elders launched a partnership with asset finance platform Nodifi to help its residential brokers diversify into asset finance. assets.

[Related: Elders partners with asset finance platform]

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