A financial company Compare Club launches a new animated campaign via 90 seconds


Australian personal finance marketplace Compare Club has launched its first major integrated campaign, titled “ExpertEase”.

Creative and media buying for the campaign handled in-house, with independent production agency 90 Seconds for video production.

The animated adverts show ordinary Australians living their lives while the Compare Club team of experts save them money on their health insurance.

The creative branding platform is designed to show how easily Compare Club’s team of experts help customers get a better deal on some of their biggest household expenses.

“In the comparison space, not enough emphasis is placed on customers making decisions with confidence when adopting new products,” said Rich McPharlin, CMO of Compare Club.

“Most of the advertisements are often frivolous and encourage people to buy cheap, but our research has clearly told us that many Australians are confused and unconfident when it comes to buying expensive financial products like health insurance and home loans.

“Our customers have consistently told us that our team made it easier to find a better deal, and they appreciated the level of expertise and knowledge of our staff. From there it was an obvious step to “ExpertEase”.

“2022 is set to be an expensive year for Australians, with mortgage rates and health insurance premiums set to continue to rise, which is why we want to demonstrate Compare Club’s expertise in personal finance.”

Several variations of the campaign went live on Tonic Media Network’s integrated healthcare platforms, Facebook, YouTube and Google Display Network.

“When Simon [Gaffney, copywriter] and mickey [Madgett, art director] came up with the ‘ExpertEase’ concept, we immediately realized it was the perfect articulation of what Compare Club stood for as a brand,” said Niel Bhalshankar, Head of Design and Creative Director of Compare Club.

“The beauty of this creation lies in its simplicity. We’ve been briefed to produce something that clearly shows how Compare Club’s experts can easily help customers in an industry that’s typically known for the opposite.

Compare Club CEO Andrew Davis added, “We’re really excited to launch our first integrated Compare Club campaign, with our thanks to the team at 90 Seconds for helping us bring the ‘ExpertEase’ concept to life.

The campaign will roll out across a range of digital and traditional media during the month of March.

Credits:

CMO: Rich McParlin

Performance & Growth Manager: Jennifer Massena

Creative Director: Niel Bhalshankar

Senior Brand Manager: Gary Andrews

Art Director: Mickey Madgett

Editor: Simon Gaffney

Creator: Laksamana Shanahan

Crafting: 90 seconds

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